How Important is a Property Floorplan
Technically speaking, a floor plan isn't required, but do you notice many listings without them? We explain why they're so important.
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Floor plans are extremely popular with house hunters.
Before they’ve even got you a tenant, they assist in enhancing your listings' visibility on letting sites. The higher the visibility of your listing - the higher the chance you will increase the number of inquiries and turn those into viewings.
Technically speaking, a floor plan isn't required to sell a house, but neither are pictures or property descriptions. Do you notice many listings without those? Of course not!
Floor plans catch the eye and make it easier for buyers to make informed choices. In our opinion, they're just as crucial as high-quality images.
Let’s take a look at why having a floor plan is so important:
Floor plans help a buyer visualise themselves in a property
Compared to just images, floor plans provide a buyer a better sense of the space somebody will be living in. Over a third of buyers, according to research conducted by Rightmove, are less likely to inquire about a house if there isn't a floor plan. Actually, 1 in 5 people would entirely ignore the listing.
Potential tenants can learn more about storage spaces, the positions of windows, and measures for their existing furniture from floor plans rather than merely from pictures and descriptions.
They might question:
The bedrooms: are they close to one another?
Where are the bathrooms located?
Is the kitchen open plan?
Some tenants can find it challenging to piece together images and bullet points of information. Additionally, they do a better job of showcasing special selling points like knock-throughs and extensions.
All of that information could aid a buyer in determining if the home is suitable for them or even worth viewing.
Also, those who have mentally started decorating and formed an emotional attachment to a home aren't long to enquire further once they've begun mentally preparing the relocation.
Floor plans are more likely to reduce unsuccessful viewings
As you are aware, it’s vital to present a home in the best possible light, so high-quality property images are essential. Wide-angle photographs are popular, but they may not correctly convey space as the image is slightly warped. You've probably experienced viewings where the buyer is dissatisfied because the property isn't what they expected from the pictures. By providing prospective tenants and buyers with a clearer picture of the complete property before they enter, you can avoid this: a floor plan helps prevent that.
A floor plan can help prospective tenants comprehend how spaces flow across the home and how rooms relate to one another. They won't encounter any unpleasant surprises as a result. All estate agents have to deal with the current state of the property when it comes to capturing property images and holding viewings. Unorganised, cluttered spaces appear smaller than they are.
A neat floor plan to go alongside the viewing with the actual dimensions and potential of each space will help potential tenants see past any clutter!
Floor plans are a great post-viewing resource
It's one thing to assist a house hunter with seeing the potential of a house before and during a viewing when you can personally point things out in the area or property, but what about after they've left the property? Even if you may have received positive indications during the showing, it is never a good sign to receive an email or phone call after the fact, asking you to clarify which property was which.
Keep in mind that when looking at multiple residences at once, potential tenants may confuse the qualities of one residence with another! Your listings and marketing copy will be more memorable if they include a floor plan.
Basically, it’s so much easier to remember the property if you can visualise the layout and start to factor in if the space works for you, and for anything you want to bring with you / purchase for your new home.
A floor plan can literally reduce stress!
A floor plan can also help in the decision-making process after the viewing. Don’t forget that for some people, viewing a property within a tight time limit, and in the presence of a letting agent or the current tenants working from home can be daunting, or even stressful. Having a floor plan available to them means they can sit down, study and plan at their leisure later on after the viewing. Taking a closer look at measurements – or noticing parts of the property they overlooked – can help persuade a potential tenant into a second viewing or making an offer.
A floor plan makes you look more professional and give you a competitive edge
Your competitors are certainly using floor plans, so you should be too!However, if they aren't currently doing it consistently, or not to a good standard, floor plans can give you a competitive advantage. Your listing will rise to the top of the list as a professional listing from a professional company with the help of a clear, well-designed floor plan. It drastically improves the quality of your property listing and demonstrates to house hunters looking for a lettings agent that you are prepared to invest in your company/properties to stay on top of market developments!
A floor plan allows you to showcase things that are missed in a viewing
A floor plan can display things that aren’t looked at during a viewing. For example, if someone was on a work call in the home office, you may have missed the built in closets. Both important internal amenities like built-in storage and appliances as well as outside features like a balcony, communal garden, shed and bin facilities can be missed.
Still not convinced? Take a look at these floor plan stats
・64% of home buyers are interested in viewing floor plans (Zillow)
・Floor plans are clicked on 7.5x more frequently than maps (realestate.com.au)
・A listing including a floor plan can reduce time on the market by 50% (mov8 Real Estate)
・1 in 5 buyers will ignore a listing if it does not include a floor plan (Rightmove)
・1 in 10 buyers won’t even arrange a viewing if they don’t see a floor plan first (Rightmove)
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We hope you've enjoyed our rundown of why floor plans are so important! If you have any questions, feel free to contact the team and we'd be happy to help.
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